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Trevvy [1], formerly known as SgBoy, was set up in March 1999 by Dominic Yeo and his partner of the same age when they were both National Servicemen. The site was originally Yeo's personal website and was known as "Singapore Boy Homepage" before it was renamed SgBoy[2].

SgBoy became known for its Singapore city guides, classifieds and online discussion boards which enjoy a high degree of participation and deal with a diverse array of topics. It also traditionally hosted a birthday bash every year to commemorate its founding.

SgBoy one of the most popular LGBT portals in Singapore and has managed to introduce a whole new perspective on Asian gay culture to the world at large. The site underwent a makeover, rebranding itself as Trevvy.com in August 2006, shifting its focus to the more mature 25 to 40-year age group of the local gay market and expanding it user base regionally.

The founder, Yeo, sporadically contributed articles to the site, writing under the name of Ted Young.

Trevvy.com has over 120,000 registered users.

In February 2007, Trevvy.com was awarded the Hitwise Online Performance Award recognizing it as the most visited gay and lesbian website in Singapore.

In August 2007, Trevvy.com launched an HIV/AIDS awareness campaign called Evolve which was the first such campaign in Singapore to use digital animation.

Trevvy.com was awarded the Arts Supporter Award by Singapore's National Arts Council for its contributions towards the local arts scene.

See alsoEdit

ReferencesEdit

  • Trevvy's website:[3].

AcknowledgementsEdit

This article was written by Roy Tan.

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