FANDOM


MDALogo001


08 Jul 2016

1. Over-the-top (“OTT”) content services which intend to offer R21 content are required to fulfil the baseline safeguards set by MDA. With these safeguards in place, OTT content services will be able to offer a wider range of content to their users, and at the same time protect the under-aged from exposure to R21 content on their services.

2. This circular sets out the baseline safeguards which MDA has developed following consultations with the industry and MDA’s advisory committees, as well as focus group discussions with members of the public. Some of the baseline safeguards that OTT content services must fulfil to offer R21 content include:

a. Age verification measures at point of subscription: OTT content services should:

(i) implement a reliable age verification mechanism at the point of subscription to ensure that subscribers are at least 21 years old, such as requiring credit card payment (i.e. no gift or store card payment); and (ii) require subscribers to declare their date of birth and that they are at least 21 years old.

b. Access controls: R21 content should be locked by default and can only be accessed by entering an R21 PIN. Subscribers should be required to set a customised R21 PIN upon subscription.

c. Age ratings and consumer advice: OTT content services should provide local age ratings (i.e. G, PG, PG13, NC16, M18, and R21) for all content. For titles rated PG13 and above, consumer advice should accompany the rating, stating the principal content elements which have contributed to the classification (e.g. violence, sex, and nudity).

3. Details of the baseline safeguards can be found in the attached Annex A.

4. Any queries on this industry circular may be addressed to:

The Media Development Authority of Singapore

Attn: Mr Alvin Kwok, Manager (Content Policy)

Email: alvin_kwok@mda.gov.sg

ANNEX AEdit

DETAILS ON THE PROPOSED REQUIREMENTS FOR OTT CONTENT SERVICES WITH R21 CONTENT

1. Age verification measures at the point of subscriptionEdit

Age verification measuresEdit

OTT content services should: (i) implement a reliable age verification mechanism at the point of subscription to ensure that subscribers are at least 21 years old, such as requiring credit card payment (i.e. no gift or store card payment); and (ii) require subscribers to declare their date of birth and that they are at least 21 years old.

Available channels for parent to cancel or transfer access of the accountEdit

As an additional safeguard, parents should also be provided with recourse, such as through the OTT content service’s customer dispute resolution system, to write in to cancel or transfer access to the account if it has been found that their under-aged child has subscribed to the service without permission.

2. PIN-related requirements for accessing R21 contentEdit

Setting and entering of R21 PINEdit

R21 content should be locked by default and can only be accessed by entering an R21 PIN. Subscribers should be required to set a customised R21 PIN upon subscription.

PIN re-entry upon timeoutEdit

OTT content services should require re-entry of R21 PIN if an R21 title has been paused for more than 30 minutes.

OTT content services can provide consumers with the flexibility to reduce the timeout threshold to less than 30 minutes (optional).

Resetting of R21 PINEdit

OTT content services are required to send a confirmation email or text message to the registered email address or mobile phone number before allowing the subscriber to reset the R21 PIN.

Other PIN re-entry requirementsEdit

Once a user has entered the R21 PIN, the user is not required to re-enter the PIN when switching between R21 titles. However, if the user switches from an R21 title to a non-R21 title, the user should be required to re-enter the R21 PIN upon switching back to an R21 title.


3. Age ratings and consumer adviceEdit

Local age ratingsEdit

OTT content services should provide local age ratings (i.e. G, PG, PG13, NC16, M18, and R21) for all content.

Consumer adviceEdit

For titles rated PG13 and above, consumer advice should accompany the rating, stating the principal content elements which have contributed to the classification (e.g. violence, sex, and nudity).

Content previously classified by MDAEdit

For titles previously classified by MDA, the title must carry MDA’s assigned age rating and consumer advice.

For content that has not been classified by MDA, OTT content services may self-classify content according to MDA’s Film Classification Guidelines.

4. Promotion and marketing of OTT content services and R21 titlesEdit

Trailers of individual R21 titlesEdit

Trailers of individual R21 titles should only be accessible to users after the R21 PIN is entered in the OTT content service.

Trailers of R21 titles are allowed if they accompany another R21 title, e.g. as a tag-on or pre-roll trailer.

Promotion of R21 OTT content service on free-to-air TV and radioEdit

Promotion of OTT content services offering R21 content and individual R21 titles are not allowed on free-to-air TV and radio.

Promotion of R21 OTT content service on Pay TV linear channels (containing up to M18 content)Edit

Promotion of OTT content services on Pay TV linear channels should be confined to timeslots on channels where M18 content is shown (i.e. 10pm to 6am). Such advertisements can only promote the OTT content service as a whole, and not promote specific R21 titles. However, posters, still images, or excerpts from the R21 titles can be used in the advertisement if the visuals do not exceed PG standards.

OTT content services should exercise discretion when advertising services offering R21 content. They should also exercise due caution to not include in the advertisements posters, still images or excerpts of R21 titles which are controversial or contain sensitive content concerns and themes.

Promotion of R21 OTT content service on print and online platformsEdit

Advertisements for OTT content services offering R21 content and individual R21 titles are allowed on print and online provided that the visuals are suitable for general audiences.

See alsoEdit

ReferencesEdit

  • News Release, "Information Circular in respect of MDA's Required Baseline Safeguards for Over-The-Top Content Services Offering R21 Content", 8 July 2016, MDA wesbite:[1].

Ad blocker interference detected!


Wikia is a free-to-use site that makes money from advertising. We have a modified experience for viewers using ad blockers

Wikia is not accessible if you’ve made further modifications. Remove the custom ad blocker rule(s) and the page will load as expected.